Aiming to increase its strategies and incentives for volleyball, EstrelaBet is the new sponsor of Sada Cruzeiro. With a bond until the end of 2023, the bookmaker‘s brand will occupy the sidebar of the Minas Gerais team’s uniform.
The agreement provides for some relationship actions, such as ticket quotas, internal marketing and digital actions, which will be put into practice during the competitions that the team competes in: Superliga, Copa do Brasil, Sul-Americano 2023 and Mineiro 2023.
According to Flávio Pereira, sporting director of Sada Cruzeiro, the partnership will have positive impacts for both parties. In addition, he highlighted the importance of more and more brands supporting national volleyball.
“For us, the arrival of another sponsor is a reason for great joy, who believes in the Sada Cruzeiro project and in the strength of our volleyball team, which goes beyond borders. I hope it will be a lasting partnership and that our team will represent EstrelaBet very well, which will become another important supporter of Brazilian volleyball”, said Flávio Pereira.
For Rafael Zanette, Head of Sponsorships at EstrelaBet, the partnership comes at the right time for Cruzeiro to pursue its goals for the season. “It is very important for us. One more step in the sport, where we want to move forward with our strategies and incentives for volleyball. Sada Cruzeiro is one of the references among Brazilian clubs. And partnerships like this will make the modality grow more and more”, he said.
EstrelaBet’s Operational Director, Fellipe Fraga also commented on the new agreement, praising the winning history of the team from Minas Gerais. “Sada Cruzeiro is a four-time world champion team, the biggest project in the history of volleyball, which represents a nation of lovers. Placing EstrelaBet alongside these stars that are so successful for us is quite an ace. Let’s go together in search of more and more titles”, he concluded.
About EstrelaBet
EstrelaBet has a strong presence in the Brazilian sports scene, having sponsorship agreements with several sports entities and projects, such as: Internacional, CRB, Resende, Remo (male and female), Coimbra Sports (MG), América (RJ), Villa Nova (MG), Magnus Futsal, Orla F.C, Botafogo/SP, with Fabrício Werdum, CBF Futsal and has now signed a new partnership with Sada Cruzeiro.
