Master sponsor of ‘Farofa da GKAY’, Esportes da Sorte prepares several activations for the event

The “Farofa da GKAY”, one of the most anticipated moments of the year, will be sponsored by Esportes da Sorte, one of the main betting platforms in the country. The company’s activations during the event will be planned and carried out by the agency Wolff Sports & Marketing. The party, which reached more than 334 million followers in the last edition, brings together famous people in Fortaleza, between December 5th and 7th, for concerts and lots of fun.

“We are very happy and proud to be able to participate, with master sponsorship, in one of the most important and visualized events in the national digital world: the Gkay farofa. We strongly believe in this market, and we see a complete synergy between the event and Esportes da Sorte, a modern bookmaker that is in tune with the trends that influence our public. Gkay is avant-garde and we love the fact that we are associated with personalities who innovate and provoke this feeling of curiosity in our society”, said Darwin Filho, CEO of Esportes da Sorte.

Among the actions scheduled are the customization of drinks, distribution of balls and floats with the sponsor’s brand, and soap football. A space for make-up and customization of abadás will also be set up; there will be a tattoo studio and mobile phone cases with the Esportes da Sorte logo will be distributed, in addition to a space with a company stand.

“For us, it is a great happiness to have the confidence of a company like Esportes da Sorte and to participate in an event like Farofa by GKAY. This is a party that moves the Brazilian internet. We will promote interactive activations that will also show a lot of what Esportes da Sorte is, which is among the main sports betting platforms in Brazil”, highlights Fábio Wolff, managing partner of Wolff Sports & Marketing.

With the World Cup entering its decisive phase, actions related to the world cup are also foreseen. Referring to the Esportes da Sorte platform, guests were able to participate in a syndicate of Brazil’s game in the round of 16.

“At the time of the World Cup and with Esportes da Sorte as a sponsor, activities aimed at the Brazilian game could not be missing either. The event will even have a big screen to broadcast the match and we will distribute vuvuzelas and bugles to reinforce the crowd. We want to bring a complete experience and that includes the World Cup in Qatar”, he added. Wolff.

Farofa is engagement success

With 20 million followers on Instagram, the influencer GKAY is the one who organizes and names the event, which brings together the main influencers in the country. The expectation is even justified in numbers: in the 2021 edition, the party had 630 million views on the hashtag #farofadagkay on TikTok, in addition to the official profile of the party on Instagram having gained a new 680,000 followers in three days. In all, 66 million people were impacted.

With a paradisiacal structure set up at the Marina Park hotel, in Fortaleza, this year’s edition will have Anitta, Luísa Sonza, Pedro Sampaio and Ivete Sangalo as some of its attractions.