The presence of Rafael Nadal for Brazil will bring much more to the Belo Horizonte public than a tennis match by one of the greatest legends of the sport. As the main sponsor of the event, Esportes da Sorte is preparing a series of activities for the attraction, which will take place at Mineirinho. The match is part of a tour of the Spanish tennis player around the world and will be against Norwegian Casper Ruud.
Among the actions prepared for the duel, which will take place on the 26th, are scheduled the printing of Polaroid photos, distribution of gifts, 360° photo, presence of an animator at halftime and a post-game activation with balls signed by Rafael Nadal. The Wolff Sorts was hired by the bookmaker to plan and execute the activities.
“Esportes da Sorte is made by sports enthusiasts. That way, there was no way we could stay out of Rafael Nadal’s coming to Brazil. We know how unique and remarkable this event is. Therefore, we are working with partners to provide an unforgettable experience to the public”, highlights Daniel Trajano, commercial director of Esportes da Sorte.
“An event like this is a great opportunity for the master sponsor to connect with the fan. By working actively with a great world sports star, we can create, through actions, a true connection that will bring a positive impact to the brand”, observes Fábio Wolff, managing partner of Wolff Sports.
Despite being an exhibition match, the confrontation between Nadal and Ruud promises to be of a high level. The Spaniard’s opponent has a history of records, having been the first Norwegian to win an ATP. In addition, the challenger also reached second place in the world ranking in September this year, a position never reached by someone from his country. Altogether, he has eight career titles, including triumphs at Roland Garros, Wimbledom and US Open.
The last time they faced each other, on the 17th, for the ATP World Tour Finals, the match was busy. Despite Nadal’s victory by 2 sets to 0, the confrontation was decided in busy partials: 7-5 and 7-5.
During the event, Esportes da Sorte will also be represented by influencer Alê Oliveira.