As part of former football player Tim Howard’s partnership with BetMGM, the brand will launch a series of free games, including Tim Howard’s Shootout Challenge and a prize pool of US$250,000. Howard commented on their new partnership: “American enthusiasm for football is at an all-time high, and I can’t wait to take it to the next level with BetMGM, offering new ways for fans to engage with the game.”
“BetMGM is at the forefront of the sports betting industry and I am proud to be part of the team at the helm of the biggest tournament in all of sports,” added Howard.
Matt Prevost, Chief Revenue Officer, BetMGM, said: “Tim Howard’s on-field performance has thrilled a generation of football fans across the US. With Tim’s support, we will bring a similar level of excitement to our customers through multiple games and opportunities. interactive”.
BetMGM Promotions
With the opening of sports betting in North America, BetMGM promotions for the tournament will be available in Arizona, Colorado, Illinois, Indiana, Iowa, Kansas, Louisiana, Michigan, New Jersey, New York, Pennsylvania, Tennessee, Virginia, Virginia West, Wyoming and Ontario, Canada.
All in all, it makes sense that BetMGM would be bringing one of the best-known former soccer players to the United States to get fans excited before the start of the biggest sporting tournament in the world. As a former Manchester United and Everton player, Howard has become one of the most well-known players in the US national team and stood out for his performances at the 2014 World Cup in Brazil.
This follows a series of World Cup-related news that starts this week. Another notable ambassadorial appointment was that of Steven Gerrard at M88 Mansion. The betting brand will use the likeness of former English player and current coach Steven Gerrard to promote itself across the Asian continent during the competition, with Gerrard himself engaging in both digital and face-to-face promotional campaigns across the region.
