M88 Mansion will use the likeness of former England player and now manager Steven Gerrard to promote itself across the Asian continent during the competition, with Gerrard himself engaging in both digital and in-person promotional campaigns across the region.
Of the new deal, Gerrard said: “I am pleased to join M88 Mansion as a Brand Ambassador for the World Cup. I could not be more excited to share my experiences of my time on the field, especially my views to Asian fans regarding the next World Cup”.
Meanwhile, M88 Mansion Chief Commercial Officer Alan Wafer added: “We are thrilled that Steven Gerrard has agreed to become our Brand Ambassador for the Qatar World Cup. It is an honor to have him on our growing list of partners. “.
The former Liverpool FC player and England captain has become the latest in a string of former high-profile players to strike a sponsorship deal related to the Qatar World Cup. This could lead Gerrard to receive similar criticism to other former players such as David Beckham or Gary Neville – given the rules announced in Qatar and anti-LGBTQ+ laws.
Gerrard was most recently the manager of Aston Villa, an English Premier League club, until he was sacked due to the team’s poor performance. Clearly, the betting industry has enough appeal for high-profile football figures like Gerrard – no doubt the manager could have used the World Cup to study football more. But to Gerrard, the salary and big opportunity seem too good to pass up.
About the M88 Mansion
M88 Mansion is a leading online gaming entertainment platform in Asia, recognized for its diverse collection of sports betting, slots and table games as well as live dealer casino games.
The group guarantees the continuous development of products with the help of more than a thousand professionals. The company, which has been in existence for 14 years, has earned a reputation as a trusted brand and serves one million customers in Vietnam, Indonesia, China, Thailand, Malaysia, Korea and Southeast Asia.
