After making history in the ring, former boxer Mike Tyson is starting a new trajectory focused on the Brazilian betting market. Tyson is the new ambassador for the bookmaker BRBet, currently based in Curacao.
The creation and strategy of the launch campaign are by Saling Marketing, with production by NYC3, from New York (USA). The ad was shot in Florida, but the play has Brazil as its focus. The first scene of the play shows Christ the Redeemer and the caption ‘Rio de Janeiro’.

Throughout the 30-second video, Tyson is shown sitting on a couch, eating popcorn and watching a football match. In Portuguese, the former boxer says ‘Vai Brasil’ and ‘É, kid’ while accessing the BRBet platform on his cell phone. At the end of the play, Tyson effusively celebrates a goal by the Brazilian team.
With the intention of propagating and consolidating the BRBet brand in the national territory, the campaign is being broadcast in outdoor (out-of-home) and digital media, since last Friday, 11, on the official profile of BRBet.com on Instagram. , on websites and social networks. The slogan adopted was ‘BRBet. Tyson’s Bet. Bet do Brasil’.

The new brand ambassador is also expected to share publications from the bookmaker on his official Instagram profile. On the social network, Mike Tyson is followed by almost 20 million people.
It is worth mentioning that the partnership with Mike Tyson is not the only one of the betting company focused on the Brazilian market. In August, BRBet became a sponsor of Sampaio Corrêa. The contract with the football club did not happen by chance, since it starts in 2022, advancing until the end of 2023, the year in which the team from São Luís do Maranhão completes one hundred years of history.
About BRBet
BRBet is a technology company dedicated to the segment of sports entertainment, tips and online betting, which works with a focus on the Brazilian market, seeking to provide the best possible experience to the customer.
The differential of the bookmaker is to provide the best options for those who bet on the sports market. In addition, the operator describes its platform as ‘smart, modern and innovative compared to others’.