Last Saturday, the 5th, Caesars paid $30 million to a customer who bet the Houston Astros would win the Baseball World Series, which actually happened. The Houston Astros beat the Philadelphia Phillies.
However, the story doesn’t end there – Jim ‘Mattress Mack’ McIngvale (known for his mattress business in Texas) also placed several other bets on the Astros with other bookmakers (including Unibet), which led to him winning a total of of US$ 75 million.
McIngvale spent about $10 million on betting ahead of the Baseball World Series, but his biggest sum was the $3 million he bet with Caesars. Caesars Digital COO Ken Fuchs said, “What can we say? We’ve just written the biggest check in sports betting history for Mattress Mack for $30,000,000.”
In addition, the businessman also bet $1 million with Betfred, the $5 million payout that McIngvale will receive from the bookmaker will be the largest in the business’s 50-year history.
After the weekend, Fred Done, owner of Betfred, said: “I want to congratulate all of you in Texas, all the Houston Astros fans and especially you, Mattress Mack. You had the guts to put your money in and bet $1 million in the Astros with me at five to one. They won. You deserve your money, and I’m paying you.”
Mattress Mack stated that the promotions serve to increase fan engagement
Meanwhile, Jim McIngvale stated, “Oh, it’s definitely a win-win. These promotions add value to the brand and also provide recognition that we wouldn’t have otherwise.”
“Customers love it, so they’re fully engaged and have been talking about it for years. As with the entire season, it’s probably also increasing the number of people following the Astros, because now they have a real interest in the team.”
