Sportradar has signed a new agreement with Kindred Group to provide paid social media advertising to increase customer acquisition through its ad:s multi-channel performance marketing platform.
Through the deal, Sportradar aims to help Kindred “grow its customer base and increase the effectiveness of its ad spend by optimizing social media as an acquisition channel.”
This is accomplished through a deeper understanding of online behaviors and real-time content delivery based on individual interests.
Proprietary technology automatically generates personalized ads that allow three Kindred brands – 32Red, Unibet and VladCasino – to send more effective messages directly to sports fans and bettors via Facebook and Instagram Meta platforms.
“Sportradar has enjoyed a productive partnership with Kindred Group, and today’s agreement underscores our commitment to continually providing the best possible products and services to the top names in betting and gaming,” said Florian Geheeb, Global Director of Advertising Sales. from Sportradar.
“An effective social media advertising strategy is essential for sustainable customer growth and must deliver a strong return on investment; our ad:s paid social service will help Kindred Group realize this potential.”
The deal is an expansion of an existing partnership between Sportradar and Kindred Group, in which the former provides the latter with its portfolio of betting products and services.
Kindred Group Marketing Director Elen Barber commented, “By leveraging Sportradar’s AI-led technology, Kindred will increase the relevance and personalization of social media advertising across multiple regions, increasing our creative delivery capabilities and improving the time to market of marketing campaigns.
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