The National Basketball Federation has announced a partnership with BETER, where the operator will distribute its services for Asian Basketball League (ABL) events.
Adding a new dimension to its sports offering, the betting and gaming solutions company will provide live streaming, data and odds for 66 basketball matches from each ABL tournament to be held in Bishkek, Kyrgyz Republic.
“Adding new strands to the BETER Sports product is a big part of our business development strategy,” said Nikolay Vernidub, Deputy General Manager of BETER Sports.
“We already had a successful partnership with the Asian Basketball League in 2021, and now we are pleased to announce the launch of a new tournament series.”
“Basketball is one of the most popular sports in the world and that’s why we decided to add it to our sports portfolio, providing more choice for players and increasing their engagement, improving the overall betting experience,” added Vernidub.
The tournament system consists of two stages of confrontations and a play-off, where the first four teams fight for the first place and the second four – for the fifth place. In total, a tournament cycle includes 66 matches.
By the end of 2022, three preliminary tournaments are scheduled, with over 160 games. ABL must hold more than 10 tournaments or more than 660 matches per year.
“It is also important to note that all tournaments we provide are held under BETER’s policy of integrity – in cooperation with sports federations and associations,” explained Vernidub.
The platform reiterated that it provides ‘high quality technical and operational support’ for tournaments and each match is streamed from three cameras with different viewing angles.
BETER also aims to ensure the transparency of all events, while these solutions help to improve the player experience and drive the development of the sports betting industry at a fast pace.