Ed Clark is Soft2Bet's new sports betting 'Head'

Soft2Bet, a leading provider of sports betting and casino solutions, has named Ed Clark the Sports Betting ‘Head’. Ed Clark has a proven track record in the field of sports, having led the sports department as head of sports betting at William Hill International for four years.

He played a vital role in the performance of the sports betting vertical in key international markets and took responsibility for the sports betting campaign strategy.

Clark will be leading Soft2Bet’s esports strategy, as well as overseeing the continued rollout of technology-based solutions and esports content, as the company aims to achieve further growth through its successful brands.

This is vital as Soft2Bet’s focus will revolve around asserting leadership by developing activities in new territories, while delivering highly responsible gaming experiences in the sports betting and casino spheres.

Uri Poliavich, CEO of Soft2Bet commented: “We believe this appointment will further strengthen our Sports Department and expand the group’s reach in several emerging markets. We are excited to have Ed Clark join the group and look forward to a successful collaboration.”

Ed Clark also officially commented: “I am delighted to join Soft2Bet and enjoy the already impressive growth of the sports betting vertical. It is an excellent opportunity to work with some innovative sports betting brands in a variety of different markets.”

About Soft2Bet

Soft2Bet is a rapidly growing provider and operator of casino and sports betting platforms offering exclusive games and the best titles from the world’s leading gaming providers, including jackpot slots, branded video slots, tournaments, live casino and sports betting.

With MGA, SGA, DGA and Irish licenses, Soft2bet supports 10+ projects including CampoBet, YoyoCasino, LightCasino and ZulaBet, as well as gamification-heavy installments such as Cadabrus and Betinia.

The company has developed and deployed over 53 successful websites with 7,000 casino games, seamlessly integrated into their high-performance platforms. It is one of the fastest growing online casino groups in Europe, with 100 game providers and 110 payment providers.