Last Sunday, the 9th, Favela Kombat 39 took place in the city of Itaboraí, in Rio de Janeiro. The event was sponsored by one of the main companies in the sports betting sector in Brazil, Pixbet. The intention of Favela Kombat 39 is to offer even more prominence to talents from Rio’s communities.
The fight event had extensive press coverage and live broadcast on pay TV. According to Pixbet’s CEO, Júnior Santos, one of the bookmaker’s interests is to promote initiatives that provide young athletes with even more visibility.
That’s why the company agreed to support Favela Kombat and is reaping the rewards of another successful sporting partnership. “We understand that the partnership with Favela Kombat is at a level far beyond the commercial one, we are talking about inclusion,” said Santos.
“Martial arts have become popular in Brazil over the years and, driven by big names like Anderson Silva, José Aldo and many others, they currently have a captive place in the public’s preference. For Pixbet, it is an excellent means of publicizing and popularizing the brand”, he added.
In addition, the CEO of Pixbet advocated holding other events of this level. “Brazil should have more competitions of this level. It is different from football, for example, which has a network dedicated to attracting talent. I understand that Favela Kombat today presents itself as the most important gateway for athletes from underserved communities who wish to pursue a career in MMA”.
Júnior Santos made a point of highlighting the capacity for inclusion offered by the sport, as well as believing that Favela Kombat has everything to open important doors for young Brazilian talents. “Martial arts are responsible for creating dreams that take our young people away from the streets and give them the ambition for a better life”, he concluded.
About Pixbet
Pixbet has been building a solid and highly successful history among Brazilian bettors. The online betting site was created by a group of highly qualified professionals, who set out to achieve one goal: to offer their customers the best betting and casino experience combined with industry-leading customer support.
On its platform, the customer will find a leading sports market that offers a wide variety of sports and live betting on numerous national and international sporting events. While the casino has industry leading casino game providers so it can offer not only the best titles but also the highest quality in terms of security, return and entertainment value.
