PlanetPay365 has renewed its partnership with ACF Fiorentina for the 2022/23 season. The Planet Entertainment-owned betting platform – SKS365 Group will once again stand alongside the club in the role of Official Value-Added Services Partner.
The renewal of the partnership will be officially announced during the Serie A (Italian Championship) match between Fiorentina and Lazio, of which PlanetPay365 will be the sponsor.
On this occasion, the “Tag & Win” contest will also be unveiled: it is designed specifically for Fiorentina fans and customers of the multi-service brand that every week will be awarded with brand and club prizes (such as shirts and tickets for home games ) and PlanetPay365 Gift Cards. The initiative will continue until April 15, 2023 and will end with a final draw open to all those who do not win the weekly prizes.
The agreement with Fiorentina aims to further consolidate PlanetPay365’s bond with the Tuscan territory, continuing a journey of virtuous collaboration and thus increasing the brand’s visibility and loyalty. The brand will be present at the “Artemio Franchi” stadium on LED signs, interview sets and large screens during the club’s home games in Serie A and Coppa Italia.
“The renewal of the sponsorship with Fiorentina is another step along the path that started two years ago and that we believe is strategic for the growth of our brand”, said Troy Cox, Commercial Director of SKS365.
“Fiorentina stands out for its fan base which is very warm and particularly linked to the team; for this reason, during the season we will develop a series of joint engagement activities dedicated to the team’s fans with the aim of valuing our brand and allowing Let fans know about the new value-added services we are about to launch with our PlanetPay365 multi-service platform,” added Troy.
Enrico Peruzzo, Fiorentina’s Revenue Manager, commented: “We are delighted that PlanetPay365 has chosen to continue alongside our club, proving the success of this partnership that began in 2020.”
“This collaboration will allow us to continue working with a brand that has the same innovative spirit and forward thinking as us; the passion that unites Fiorentina and PlanetPay365 on and off the field will make a difference in this new chapter of the partnership,” added Peruzzo.
