Online betting is the overwhelming form of betting for Americans, so much so that many states don’t even have a physical location for bookmakers to promote their brand. Caesars has an answer for that: bring sports betting to the people.
As such, Caesars announced that it would be embarking on a trip to promote Caesars Sportsbook and online casino product Caesars Casino. “Providing customers with memorable experiences and treating them like royalty remains a key emphasis for us,” said Eric Hession, President of Caesars Digital.
“The Caesars Sportsbook & Casino Truck Tour is an exciting chapter in our history as we shift our marketing focus to a more localized and targeted approach in our second year. We can’t wait to get fans involved on the road and we’d like to thank our great partners for making it possible.”
The group-branded 18-wheeler will make its debut on September 19 in Orchard Park, New York, for the Monday Night Football showdown between the Tennessee Titans and the Buffalo Bills. There’s also plenty of room for content creation, with a production studio for filming and a podcast studio.
Peyton Manning’s Omaha Productions will be on hand to put these production facilities to use, as the company recently struck a deal with Caesars. Caesars spokespersons Trey Wingo and Kenny Mayne will also make appearances throughout the season.
“The Omaha team couldn’t be more excited to hit the road with our friends at Caesars this football season. Together with Caesars, we have designed an unforgettable live experience that is sure to delight sports fans across the country,” said Manning.
The tour will travel across the country, stopping in Glendale, Arizona, for the Super Bowl. Caesars Sportsbook has another unusual retail experience in the Phoenix area, opening Guy Fieri’s DTPHX Kitchen + Bar at MLB’s Chase Field.
Caesars Sportsbook Tour Stops Include No Sports Betting States
Tour dates aren’t just limited to the NFL, but also include an NHL game, two regular season college games, and the Guaranteed Rate Bowl and Fiesta Bowl.
When looking at the planned stops, there are several markets where the group is already active, such as New York and the Sept. 25 trip to Indianapolis. There are also stops in states where online betting is taking place but not yet live, including stops in Baltimore on October 2 and Boston on October 12.
There are some sports without sports betting on the agenda too, including a Carolina Panthers party on Nov. 10 at the company-owned Harrah’s Cherokee.
The most intriguing stop is the Nov. 3 trip to Houston, as Texas has started to get support from local leagues to approve sports betting, but hasn’t taken any significant steps to legalize it yet.
