The Argentine Football Association (AFA) and Duelbits, an online betting platform, announced the conclusion of a commercial agreement for the South American territory (with the exception of Argentina), through which the company becomes ‘Regional Sponsor of the Argentina’.
“This agreement reinforces the sponsorship platform for national teams, adding a new category and territory, to expand the reach of the AFA brand in different South American countries”, reads an official note.
Claudio Tapia, president of the Argentine Football Association, said that this is another step in a long-term strategy: “In all these years of management, we have developed a strong expansion of the AFA brand, achieving a global reach”.
Tapia added: “Thanks to this work, we can build agreements with important brands that today find in AFA a strategic partner for their marketing plans, not only in Argentina, but in the rest of the continent and the world. We welcome Duelbits to our Argentina National Team sponsorship program and wish them every success.”
For his part, Ross Haffie, Sports Betting Director at Duelbits, said: “Duelbits is delighted to be a regional sponsor of online betting of the Argentine Football Association. This is a landmark deal for us and we are very excited to work closely with the team over the next 12 months. Also, this is a great year for Argentina and we want to wish them the best of luck in Qatar.”
Argentina is the first team to partner with Duelbits
In addition, Leandro Petersen, Commercial Marketing Director at AFA, also commented: “We are pleased to announce this commercial agreement with Duelbits, making us the first national team to work alongside them. The process of global expansion that we started four years ago grows day by day, increasing the volume of our association’s revenues and expanding our horizons and our commercial borders”.