Caesars Entertainment has entered into a long-term partnership with the National Basketball Association (NBA) franchise, the Memphis Grizzlies. Under the terms of the agreement, the operator’s Caesars Sportsbook brand will serve as the Tennessee team’s official sports betting partner.
The deal will include game-day promotions and the opening of a Caesars Sportsbook Lounge in a prime location at all events at the team’s FedExForum arena, where fans can place bets via the Caesars Sportsbook mobile app.
Caesars will have access to the official Grizzlies logos and branding, while the brand will also feature fixed signage within the team’s sports arena and rights to the Grizzlies’ pre-game and post-game radio broadcasts, as well as other active digital and social media. .
Caesars Sportsbook Tennessee customers will have access to various rewards
Caesars Sportsbook Tennessee customers will now have access to other rewards through the Caesars Rewards loyalty program. Players can redeem Tier Credits and Reward Credits for exclusive benefits across Caesars’ portfolio of resorts and partnerships, involving free or discounted resort stays, Las Vegas trips and dining experiences.
“The Memphis Grizzlies are an exciting young team in the NBA, and it’s great to announce this partnership ahead of what should be a special season for the franchise. Tennessee is an important state for us, full of passionate sports fans,” said Caesars Digital Co-President Chris Holdren.
“We embrace the chance to strengthen our connection in the Memphis area through the legacy of our upcoming resort, Horseshoe Tunica. This collaboration allows us to engage more sports fans while bringing them experiences they can’t get anywhere else,” added Holdren.
Memphis Grizzlies President Jason Wexler also said, “Aligning Caesars Sportsbook with Grind City Media’s programs, content and digital resources will enhance our continued development and execution of best-in-class content for all sports fans.”
“We also look forward to the opportunity to welcome our fans to the FedExForum to visit the newly renamed Caesars Sportsbook Lounge to watch their favorite sports programming or host a private event,” concluded Wexler.