Bally’s Corporation has entered into a new partnership with the Major League Baseball (MLB) team, New York Yankees. Under the agreement, four Bally’s brands will be designated as official partners for the New York team.

The Bally Bet brand will become the team’s official sports betting partner; Monkey Knife Fight will be the new official partner of Daily Fantasy Sports; Bally Casino is an iGaming partner and Bally Play is an official free-to-play partner. Bally Casino Atlantic City will also serve as a great partner for the Yankees.

The operator and its four brands will benefit from branding opportunities within the team’s stadium, including LED advertising positions on the outside pitch wall, pitch-facing walls and LED signs throughout the Great Hall.

In addition, Bally’s will receive in-game functionality in the center field of the stadium and other brand activations.

Bally's announces sports betting partnership with the New York Yankees
The team stadium has ample space for advertising and brand activations.

The deal is Bally’s first partnership in New York after its Bally Bet brand last month became the ninth online sports betting operator to go online in the state since the market was legalized in January this year.

“This is a great partnership that will give Bally Bet and our other Bally’s Interactive brands excellent visibility in New York,” said Bally Interactive North America COO Adi Dhandhania, who continued, “The history of the Yankees as a franchise and its popularity as a global brand speak for themselves”.

Michael Tusiani, Senior Vice President of Partnerships for the Yankees, added, “We are excited to begin this partnership with Bally’s. We hope that their branding at Yankee Stadium, along with their customer engagement at the stadium, will greatly strengthen their global presence. of Bally’s in New York betting”.