BtoBet, the leading sports betting provider, has published ‘World Cup Betting Focus’, its latest report for the iGaming industry focusing on this year’s World Cup, the world’s premier football event.
Not only will this be the first World Cup to be hosted in the Middle East, but for the first time in history, the World Cup will take place during the winter season, with major leagues taking a break to allow national teams to participate in this important competition.
This unique set of circumstances will present a series of opportunities that will also characterize the post-tournament phase, with national leagues resuming just days after the final.
This will create a unique chance for bookmakers to acquire players and maintain their commitment after the Cup, providing a scalable content and betting product offering beyond the World Cup.
BtoBet’s “World Cup Betting Focus” also looks at the needs and requirements of bookmakers to leverage the unique event scene surrounding this year’s tournament, and how to increase ARPU by increasing player engagement during and after the competition.
The report particularly focuses on the need for bookmakers to do so:
- Have a solid pre-game and live offering;
- Maximize the number of odds and opportunities;
- Provide a localized World Cup offering to bridge the gaps between events;
- Have data-driven tools at your disposal to maximize player engagement.
About BtoBet
BtoBet is focused on providing sports betting and online casino solutions, as well as having a full range of management services for players and partners.
Deep worldwide knowledge and technological intelligence, together with the commitment to finding innovative solutions, allow the brand to anticipate the future needs of the industry. As a pioneer in new technologies for iGaming operators, the organization seeks to optimize and deliver an advanced player experience through its platforms.
