Nolimit City has signed a content agreement with Bet365. In the partnership, the software provider will offer its portfolio of titles and games to the bookmaker.
Bet365 is looking to leverage its gaming market share and intends to further increase its portfolio by partnering with major online providers such as Nolimit City.
Nolimit City CCO and MD Malcolm Mizzi commented on the partnership: “We are speechless with this deal! To have a direct partnership with a leading name in the betting market is something of immense pride and joy for us. We have grown and exceeded expectations over the years”.
A Bet365 spokesperson commented: “We are thrilled to welcome Nolimit City to our portfolio of innovative and cutting-edge gaming content partners. With revolutionary in-game features incorporated into exciting new slots, we feel the partnership is a great fit for our exclusive gaming product”.
Nolimit City was acquired by Evolution last month in a $210.4 million upfront transaction and an additional $142 million to be paid in earnings and profits. The total amount payable in cash is US$345 million for all shares in the supplier.
Evolution noted that the acquisition aligns with its strategy of providing customers with the “best” gaming content, with Nolimit joining NetEnt, Red Tiger and Big Time Gaming in the company’s portfolio. Nolimit City titles include games like Mental, San Quentin, and East Coast/West Coast.
About Nolimit City
The company, which is focused on producing blockbuster games and titles, has a team of experienced industry professionals in Stockholm, Sweden, Gzira, Malta and Gurugram, India.
The brand’s goal is to have a fast, reliable and flexible team that cooperates with a few selected operators, raising the bar of gambling and guaranteeing top-notch content and entertainment.