The long-term agreement, which extends a relationship that began in 2018, ensures that BetMGM will continue to be the official sports betting partner of Major League Baseball (MLB), marketing its US brand and gaming options across a variety of league platforms. and teams, including MLB Network, MLB.com and official MLB apps.
MGM Rewards, the loyalty program of MGM Resorts, will serve as the main sponsor of this year’s All-Star Celebrity Softball Game and also as a sponsor of the first All-Star Saturday Extra Innings musical performance at Dodger Stadium.
The partnership between BetMGM and MLB contemplates the use of data in sports betting, promotion on MLB social platforms, activations in the US and internationally at baseball league events, as well as fan experiences.
Details of BetMGM and MGM’s partnership with the baseball league
Other aspects of the deal include MGM Resorts sponsoring the introduction of Bettor’s Eye, MLB’s digital baseball show on MLB.TV with a focus on betting, while BetMGM will continue as an authorized game operator for the league, with MLB making statistics available. on an exclusive basis.
In addition, MLB, MGM Resorts and BetMGM will work together on responsible gaming measures and protecting the integrity of baseball.
“We are incredibly proud of the growth and innovation that have transformed our industries since launching our partnership four years ago, and we look forward to continuing to break new ground and deliver world-class sports and entertainment experiences to baseball fans around the world.” said MGM Resorts Senior Vice President of Sports and Sponsorship Lance Evans.
BetMGM Chief Revenue Officer Matt Prevost added: “It is an exciting day to announce the extension of our partnership with MLB. Collaborating with the league allows us to reach new audiences while delivering the best-in-class baseball betting product.”
MLB Chief Revenue Officer Noah Garden also commented on the new deal: “Since creating this historic partnership four years ago, MGM Resorts and BetMGM have been truly collaborative and innovative business partners for Major League Baseball.” .
“With the success of Bettor’s Eye and the introduction of All-Star Saturday’s Extra Innings, we look forward to seeing how MGM Resorts and BetMGM continue to grow their baseball business,” Garden concluded.
