The American Football League (NFL) team, Cincinnati Bengals, and Betfred announced a long-term partnership. As of now, Betfred is the team’s new official sports betting partner.
“The Bengals continue to look for new and exciting ways to enhance the fan experience and this partnership will provide additional opportunities to engage with our fans,” said Brian Sells, vice president and chief marketing officer for Bengals. “We look forward to working with Betfred to create fun, fan-focused activations that add to the excitement on game day.”
Betfred USA is the American subsidiary of the Betfred Group, a UK-based bookmaker that owns and operates over 1,400 UK bookmakers with over 50 years of experience. Betfred is currently operating in six states and continues to grow its presence in the US.
“This is an excellent opportunity to partner with the Bengals as we continue to expand Betfred across the US and Ohio with the launch of sports betting in the near future,” said Mark Stebbings, Chief Operating Officer, Betfred Group.
“The Bengals are a premier franchise with a passionate fanbase and a history of innovation that aligns with our brand. We look forward to engaging with fans across the state as we present them with exclusive betting promotions and content throughout the year.”
Legalized sports betting in Ohio will officially start on January 1, 2023. With proper licensing, Betfred plans to launch a mobile sports betting app for fans to bet on sporting events anywhere in Ohio.
The partnership also includes a variety of fan engagement activations, promotions and free play opportunities. Betfred was represented in the deal by SCCG Management.
Betfred USA
Betfred, the proud sports betting sponsor of the Cincinnati Bengals, Denver Broncos and Colorado Rockies, is currently a licensed operator in Arizona, Iowa, Pennsylvania, Louisiana, Washington and Colorado, with regulatory approval in Nevada and Maryland.
About SCCG Management
SCCG Management is a consulting firm specializing in sports betting, iGaming, sports marketing, affiliate marketing, technology, intellectual property protection, product marketing, eSports, capital formation, joint ventures, casino management, and industry legal affairs. iGaming.
