Sportradar has signed its first major basketball partnership in Turkey. The company has entered into a long-term agreement with the Turkish Basketball Federation (TBF), guaranteeing the right to distribute betting video content and data.
In return, Sportradar will deploy its solutions, including data collection and integrity services, across multiple TBF leagues, installing the Synergy Automated Camera System at 27 locations across the country.
“We are delighted to partner with TBF to provide advanced data, analytics and technology solutions to further grow the sport in Turkey and generate new commercial opportunities by introducing Turkish basketball to a wider and international audience,” said Jan Pommer. , Head of Sports Content and Partnerships at Sportradar.
The leagues covered by this agreement are Turkey’s top two divisions, the Basketball Super League (BSL) and the Turkish Basketball League (TBL), as well as all cups such as the Presidential Cup. Sportradar will have international rights to all BSL and TBL games from this season and local rights from the 2024/2025 season.
Hidayet Türkoğlu, CEO of TBF, said: “Today, it is very important and necessary to take advantage of technology in sport. By signing this agreement with Sportradar, we will have the opportunity to follow the development process of our teams and players using state-of-the-art technology resources.”
“We believe that our partnership with Sportradar will have a big impact on Turkish basketball. This agreement will take Turkish basketball a step further, in line with the goals and vision of the Turkish Basketball Federation,” added Türkoğlu.
Sportradar has partnered with Française des Jeux
Last month, Sportradar partnered to provide French operator Française des Jeux (FDJ) with automated match highlights.