IMG Arena, a sports and entertainment media producer and distributor, has become the official data distribution partner of Major League Soccer (MLS).

In a joint statement, both companies said the long-term global partnership will utilize the latest technology to create a new standard for football data and “drive the next generation of fan engagement in MLS and MLS NEXT Pro.”

Under the terms of the agreement, IMG Arena will provide official data, innovative content solutions, next-generation fan analytics and marketing tools to MLS betting and media partners.

The deal will also result in the launch of three new MLS live data streams designed to enhance the fan experience through a range of new digital, media and betting products.

The IMG Arena Event Hubs – already successfully implemented in golf and MMA – will combine MLS data streams and live streaming, and present live and historical event statistics, data visualizations and ultra-responsive markets via interfaces 2D and 3D.

In addition, MLS and IMG Arena will launch a series of new digital products enabling the league, its teams and partners to use data, graphs and insights to improve the game and further engage audiences on, the MLS App, and on all league club websites.

IMG President Celebrates Partnership For 2026 World Cup

Freddie Longe, President of IMG Arena, said: “We are incredibly proud and excited to have secured this agreement with the MLS for a comprehensive partnership that allows both parties to plan and work on a long-term strategy that will lead us to the World Cup. 2026 and beyond”.

“It is a partnership truly suited to the data age of sport and showcases the full capabilities of the IMG Arena product and service offering. Together, we will power the future of the MLS universe,” he added.

Chris Schlosser, SVP of Major League Soccer of Emerging Ventures, commented, “The extensive collaboration between the MLS and IMG Arena will utilize the latest digital marketing technology to drive the growth of MLS and MLS Next Pro fans ahead of the World Cup. World 2026 in North America”.

“IMG Arena is a proven global leader in the sports betting landscape. We look forward to working with them to provide the highest quality data so fans can fuel their MLS sports betting experiences.”