Codere Online, of the Codere Group, announced the holding of the Copa Codere Internacional 2022, a football tournament that will be played between July and October in Mexico, Argentina, Colombia, Panama and Spain, involving players from the company.
In the statement, the group said that the international matches will take place in different locations, and the teams that win the rounds in Latin America will travel to Spain for a VIP experience and play in the Copa Codere final in Madrid, Spain.
The opening match will take place on July 23 at the Monterrey Rayados football team stadium in Mexico. The following games will take place in Argentina on July 30th; in Colombia in August and in that same month in Panama. The tournament in Spain and the final will be in Madrid in October.
Carlos Sabanza, Sponsorship Director at Codere Online, explained: “This event is one of the most important milestones of the year for the company and has all the ingredients to become a unique and unforgettable experience combining sport, entertainment, football and emotion. Thus, the Codere brand will give more visibility to the partners it currently has”.
The company stated that it will activate several local platforms and that it will disclose the conditions for teams to register on social networks.
In addition, he guaranteed that participants and guests will enjoy a Fan Zone on the field, with areas for relaxation, games and entertainment. They will also receive exclusive merchandise and a souvenir video featuring their matches, among other prizes that have yet to be revealed.
In a note, Codere highlighted that it is among the 100 most valuable groups in Spain, in 61st place in the Brand Finance Spain 2022; in addition to being among the most valued brands in the Expansion ranking of the 500 most important companies in Mexico.
Codere Online exalts alliances with football clubs
The group has ensured that it is the only gambling operator that can launch these experiences globally, thanks to its regional positioning and the alliances it maintains with Real Madrid, River Plate and Monterrey Rayados.
According to Alberto Telias, Chief Marketing Officer of Codere Online: “This event allows us to continue to reinforce the Codere Online brand locally, providing our customers with unique experiences. For the company, the most important thing is that the participants spend an unforgettable day with Codere, and live and enjoy this incredible event with us”.
