Asia-based leading betting company 1xBet has partnered with the Professional Fighters League (PFL) to become their exclusive betting partner in the Latin American and Sub-Saharan Africa regions.
This agreement is the first of its kind for the association in the two regions, declared the operator.
Under the deal, fans in Latin America will have the chance to bet on the remainder of the 2022 regular season, the PLF playoffs and the PFL world championships as well. While in the Sub-Saharan Africa region, fans will also have the opportunity to place bets on the remainder of the 2022 PFL season and early playoff events.
PFL CEO Peter Murray said: “We are thrilled to partner with 1xBet to extend our premium betting experiences to the millions of fans across Latin America and Sub-Saharan Africa.”
“The Professional Fighters League continues to expand our MMA brand around the world, providing premium content and disrupting the traditional MMA landscape,” added Peter.
1xBet spokesperson Alex Sommers said: “For us, the partnership agreement with PFL is an excellent opportunity to support the development of MMA. We want mixed martial arts fans to have the best opportunity to support their fighters. favorites and have a great and innovative experience”.
Other company agreements
Recently, 1xBet signed a partnership with OG Esports, where OG continued to develop high quality video content such as the ‘Road to The International’ series, with the group creating more content affiliated with the 1xBet brand.
OG will use the 1xBet logo on their Dota 2 and CS:GO roster t-shirts and jackets. The company noted that its new partner will be key for the future as it will improve its content offering.
In addition, 1xBet is a partner of European football giants such as Lyon (France) and Barcelona (Spain), as well as LaLiga.
About 1xBet
1xBet is a sports betting and online gaming company with a Curaçao eGaming License. In 2019, the bookmaker adopted a growth strategy based on sponsorship agreements with relevant football clubs.
