OpenBet launched its digital and retail technology with its longtime partner Betfred Sports in the US state of Iowa. Betfred Sportsbook, which is situated within the Grand Falls Casino & Golf Resort, is now powered by OpenBet’s retail solutions, including betting desks and self-service kiosks.
Furthermore, OpenBet’s digital technology will provide Betfred Sports and its customers with the opportunity to bet on sports across all channels, with a huge range of betting options.
“We are delighted to once again partner with Betfred Sports, with our previous releases in Arizona, Colorado, Louisiana and Pennsylvania generating tremendous success,” said OpenBet Chief Commercial Officer Cathryn Lai.
“This agreement is further proof of our excellent modular portfolio, able to consistently meet market demands, earning a successful reputation across the industry. Betfred Sports remains a valued partner of ours and we look forward to providing even more exciting and responsible experiences for their players.”
OpenBet noted that the latest release marks a major milestone for the company and its ongoing US partnership with Betfred Sports, and provides the operator with the perfect platform to continue expanding into other states.
Betfred Sports COO Bryan Bennett commented: “OpenBet’s products and technology perform consistently in our existing locations, so naturally we trusted the company to drive our offering in Iowa. We first launched in Iowa in 2020 and we look forward to working with OpenBet to continue building on that success.”
About Betfred Sports
Betfred Sports is currently a licensed operator in Iowa, Pennsylvania, Colorado, Arizona and Louisiana, with businesses awaiting regulatory approval in Nevada, Washington and Maryland.
