IMG ARENA, a leading provider of sports data for the media, betting and professional sectors, has signed a multi-year agreement with DFB GmbH & Co. KG, the commercial and marketing arm of the German Football Association (DFB).

The partnership covers streaming and fast-track data rights for all 63 games of the DFB-Pokal, Germany’s national qualifying competition, starting with the 2022/23 tournament season, allowing for the distribution of the content to the global network of operators. IMG ARENA sports betting.

The DFB-Pokal competition features 64 teams from the top two national leagues, Bundesliga and Bundesliga 2, including Bayern Munich, a record 20-time champion.

This agreement expands the provider’s data partnership with the DFB, which already includes collaboration around the 3. Liga and FLYERALARM Frauen-Bundesliga to obtain fast betting rights and data through a European Leagues agreement.

Mark Wrigley, Senior Director of Rights at IMG ARENA, said, “We are proud to announce this expanded partnership with one of the sport’s most prestigious federations. The DFB-Pokal is an extremely exciting competition that is among the most sought after properties in our portfolio.” .

Dr. Holger Blask, Managing Director of DFB GmbH & Co. KG, said: “IMG ARENA is a leader in the distribution of sports data across multiple sports and sectors. We are pleased to expand the scope of our work together to include data and streaming for the DFB-Pokal, one of our most important assets. “.

“The combination of IMG ARENA’s technological leadership and worldwide reach will bring a new commitment to competition and broaden its audience,” added Blask.

About IMG Arena

Based in London, IMG ARENA is a hub of sports content and technology serving the Sports, Sports Betting and Sports Media ecosystems.

The company provides live streaming and data feeds for more than 45,000 sporting events annually, as well as on-demand virtual sports products and front-end solutions, including the UFC Event Center. The brand serves the following clients: ATP, UFC, DP World TOUR, PGA Tour, EuroLeague, MLS and the FA.