Betano, Kaizen Gaming’s leading sports betting and online gaming operator, has entered into a four-year sponsorship deal with Portuguese football club Porto. Over the next four seasons, Betano’s branding will appear on the front of the team’s traditional blue and white jerseys.
“Announcing our partnership agreement with FC Porto, a legendary club not only in Portugal but internationally, is a day of celebration for all of us at Kaizen Gaming. What I consider even more important is signing with a club that values long-standing partnerships,” said George Daskalakis, CEO of Kaizen Gaming.
Daskalakis added: “It is a true sign of confidence in our company, in our Betano brand and in our commitment to Portuguese football. We look forward to a long and successful collaboration with the team.”
Jorge Nuno Pinto da Costa, President of FC Porto, also spoke about the new long-term contract. “Football Clube do Porto has always sought to associate itself with great brands and this partnership, which we have now reinforced with Betano, continues that intention; is a great collaboration of a leading club and a reference brand. Our demands are maximum on and off the field, so we always want to work with the best”.
Betano was already a betting partner of the club last season
Betano was already a Betting Partner of the club during the 2021/22 season, remembering that the company is also linked to Sporting and Benfica, in the Portuguese league. Internationally, Kaizen Gaming has a strong portfolio of football sponsorships, through the two brands it operates (Betano and Stoiximan), across Europe and Latin America.
The select group of clubs supported includes, among others, Fluminense and Atlético Mineiro in Brazil, Universidad de Chile and CD La Serena in Chile, FCSB and Universitatea Craiova in Romania, Olympiacos and PAOK FC in Greece.
