ICE London 2023 bookings already hit 85% of capacity, driven by returns from key suppliers

The 2023 edition of ICE London, taking place February 7-9 at ExCeL London, is on track to match the physical size of the 2020 event, with 85% of available space already booked. Event organizer Clarion Gaming announced that demand was driven by the “positive experience” of exhibitors attending the recent April exhibition, along with the return of key providers from the terrestrial sector.

Stuart Hunter, Managing Director of Clarion Gaming, stated, “We have set some demanding targets in terms of engagement with our customers and I am delighted to say that these targets have been exceeded. The independent research we commissioned and, most significantly, the volume of bookings , that ICE London 2022 exhibitors have had an extremely successful return to the fair after a two-year absence due to pandemic restrictions.”

“The vast majority of exhibitors in attendance booked during ICE with a significant number requesting additional booth space. We have also had confirmation of the return of brands that supply the land gaming sector and all signs are extremely positive for 2023. The ICE brand is returning to its traditional February dates with vigor, determination and a true sense of purpose,” added Hunter.

Last month, ICE London returned as an in-person event after a two-year gap in the pandemic. The 2022 edition of the event brought together professionals from 158 jurisdictions and 59 countries. The event had a total of 410 exhibiting companies.

“Despite all the obstacles, all the issues and all the speculation – ICE London 2022 was the biggest, most comprehensive and most international gaming exhibition to take place since the previous edition of ICE in February 2020. The event where ideas form , new strategies are formulated and the future is written”, declared the director of Clarion.

For the president of the ECA, ICE London is essential for the recovery of the post-Covid sector

European Casino Association President Per Jaldung celebrated the latest ICE data and the return to traditional dates in February. “Everyone in the ExCeL London showrooms was reminded of the energy and vitality of large in-person events. ICE London is the premier global event for the industry and I am delighted that the exhibition is nearing full capacity.”

“ICE is critical to the recovery of the post-Covid land gambling industry and ECA is working with the Clarion Gaming team on a symposium program for industry providers and casino operators ahead of ICE 2023,” added Jaldung.

The news follows the opening of the Elizabeth Line last week, a high-speed train line that is expected to reduce the journey from central London to ExCeL to 12 minutes. It is also set to shorten the Heathrow-ExCel travel time by contemplating a single uninterrupted train ride of 43 minutes.

The 2022 convention hosted many of the industry’s charities and strategic bodies, including the European Casino Association, EUROMAT, International Association of Gaming Advisors, International Association of Gaming Regulators, Gaming Regulators European Forum, International Masters of Gaming Law, Global Gaming Women , YGAM, GamCare , Better Change, Gordon Moody, All-In Diversity, Gamstop, Responsible Gambling Council, Responsible Gambling Trust, Society for the Study of Gambling and the Danish Online Gambling Association.