African betting operator and digital entertainment company BetKing, part of the KingMakers Group, is now part of the International Betting Integrity Association (IBIA). The company was established in 2018 and offers online and retail betting, with licenses in Kenya, Nigeria, Ethiopia and Ghana.
BetKing will now power IBIA’s global betting integrity monitoring and alerting platform, and will join many of the world’s leading regulated sports betting operators, with association members accounting for over $137 billion in betting volume. global betting business per year and nearly 50% of all online betting activity from regulated commercial operators.
Karim Fatih, Head of Trading Operations at Betking, said: “We are delighted to have joined the fight against corruption in sport and look forward to working with IBIA and our colleagues across the industry to combat match fraud and all suspicious activity. associated”.
The International Betting Integrity Association is the world’s leading voice in integrity for the licensed betting industry. It is run by operators for operators, protecting its members from corruption through collective action.
Its monitoring and alerting platform is a highly effective anti-corruption tool that detects and reports suspicious activity in its members’ betting markets.
The association has long-standing information-sharing partnerships with leading sport and gaming regulatory authorities to utilize their data and prosecute corruption. She represents the sector in high-level policy discussion forums such as the IOC, the UN, the Council of Europe and the European Commission.
IBIA recently reported 42 suspicious betting cases to the relevant authorities during Q1 2022. The Q1 total is a 39% reduction when compared to the 69 cases in Q4 2021 and is a similar decrease when compared to Q1. 2021, which recorded 64 alerts.