Betway recently announced its newest partnership with Pod360, a Brazilian hub dedicated exclusively to creating and managing professional podcasts.
Conceived by Content Club, the content agency and brand ambassadors, the agreement mainly includes the naming rights of one of the Pod360 studios and also a master sponsorship with the podcast ‘Banca Braba’.
Banca Braba is presented by comedian Thiago Ventura, by country duo Marcos & Belutti and by two-time Olympic champion Jaqueline Carvalho, Jaque do Vôlei. The podcast will take place every 15 days and will always have the presence of special guests, where together with the presenters they will discuss the most relevant events in the sport.
In addition, now the presenters will debate and bank about their bets for the round, whether in football, volleyball, basketball, among other modalities.
Episodes are produced at Betway Studio and broadcast on Wednesdays, live on YouTube. All episodes will also be available in podcast format on all audio streaming platforms after the live is complete.
Felipe Lobão, partner and head of content at Pod360, comments: “The podcast is today a fundamental medium for those looking to build engaging dialogues with their audience. Helping companies like Betway and Content Club on their journey through the format and conquering territories is what Pod360 is all about, and we are very excited about the partnership.”
Alessandro Visconde, partner and CEO of Content Club, adds: “Betway is a consolidated brand in the world of sports and believed in the project, becoming the master sponsor of this season. For us at Content Club, it is an honor to have the brand as a client in several projects, and a privilege to be able to count on the expertise of Pod360 for production in the podcast format”.
“Betway is one of the largest sports betting companies in the world, it is supporting this project because it strongly believes in the podcast format and, mainly, for the podcast hosts, who are incredible people and will add a lot to our brand”, concluded João Paulo Haddad. Marques, head of marketing at Betway.