Sports betting company, Galera.bet signed an advertising agreement estimated at around 10 million reais with Claro, the group responsible for TV Conmebol. Currently, the bookmaker is also a partner of Corinthians, which competes in the group stage of the main club competition in South America.
In addition to sponsoring the broadcaster, which airs the games of the Sudamericana and Libertadores da América, the agreement establishes digital activations to reach the more than four million subscribers who have the habit of betting, according to the company.
As reported by Veja, this is the first partnership between a bookmaker and a Brazilian telecom in an exclusive way. This cooperation was only possible after a long process of compliance and due diligence at Galera.bet, which has a partnership with Playtech, one of the main technology groups and games provider.
Other sportsbook partnerships
The sports betting house has occupied a space in the Corinthians uniform since last year, having already closed a punctual agreement to also have its brand inserted in a prominent place on the shirts of the women’s team of Timão.
In addition, Galera.bet has partnerships with two football stadiums in Brazil, Estádio do Mineirão and Allianz Parque. The agreement with Mineirão was announced on January 15 of that year and will last for two years. The company can carry out special actions in the ‘Mineirão Tribuna’ sector and its brand appears strategically on the stadium’s screens and televisions.
Valid for three years, the betting company signed a contract with Allianz Parque, the stadium where Palmeiras plays their games. The bond was also signed in January and includes the “Galera.bet Moment”, which promotes various actions with fans before, after and between matches.
