FanDuel, a sports betting company owned by Flutter Entertainment, has extended its existing partnership with the New York Yankees, a professional baseball team. This recent agreement is timely to reflect on the start of the baseball season in the United States.
The bookmaker hopes that through this extension it will maintain its prominent status among Yankees fans and be able to secure a greater share of incoming baseball betting in New York and beyond.
The FanDuel logo will be at the Yankees Stadium and will be featured on the organization’s social media channels, as it has been so far.
Publicity rights will also extend to television broadcasts. FanDuel will have access to a variety of New York Yankees experiences, including premium hospitality services that will give sports fans a 360-degree experience and encourage them to engage more with their favorite brand through the FanDuel product offering.
A great partnership for FanDuel
FanDuel Group CMO Mike Raffensperger welcomed this renewed opportunity for his company and what it meant for both the baseball team and the bookmaker.
He argued that the New York Yankees are one of the most relevant teams around the world and remain a fixed brand in his hometown of New York: “One of our company values is to be absurdly fan-focused and there is no of fans more passionate about their team than Yankees fans, which makes this a natural fit.”
The Yankees were equally pleased to have this opportunity to extend their ongoing collaboration with FanDuel.
New York Yankees SVP Michael J. Tuisani argued that the team was excited to expand their partnership with FanDuel, noting that the relationship between the companies over the past two years has been very successful: “We hope the presence in the FanDuel’s Yankee Stadium and customer engagement continue to strengthen its brand as a sports betting operator.”
