The current technological age we live in causes things to change at a pace never seen before. The entertainment industry and the sports betting world are constantly evolving and transforming to meet new technology-related needs.

Issues such as modern devices, fast internet and the adhesion of new generations to the betting culture have made this modality a worldwide phenomenon of engagement and growth.

It is also worth mentioning that the world has never had so many internet users as it does today. According to a study published by the Datareport portal, the ‘Digital 2022: Global Overview Report’, about 5 billion people are connected in some way to the world wide web.

The expansion of technology and the evolution of sports betting

In addition to the expansion of new technologies that allow the manufacture of portable devices and efficient computers with good cost-benefit for consumers, the sports betting segment is increasingly dynamic, with several options and ways to bet.

Nowadays the optimization of the main betting sites is directed to all types of digital platforms. Betting sites offer dozens of sports for customers to entertain themselves and make their predictions, both in pre-bet markets and in live betting, which are carried out in real time.

Thanks to technological expansion, the internet has expanded the way in which betting is seen, with the emergence of several professionals in the segment in various corners of the world who dedicate many hours of the day to study the sports betting market.

Currently, media consumption and streaming take over online entertainment, especially on cell phones, which makes sports continue to be one of the few experiences shared live these days.

Because of this, it didn’t take long for live sports betting to become a success on the internet, helping to expand the range of alternatives to the betting public.

Due to the current dynamism of live betting, many professional punters install multiple monitors in the workspace with the aim of tracking games that take place at the same time in order to increase the chances of finding value bets in the market as the odds change. .

The media and their relationship with betting

Today, the global sports betting industry is increasingly prestigious, with different companies and platforms exposing their brands in high-reach advertising spaces: whether at sporting events, websites, or commercial breaks on TV (both free-to-air and pay).

Even though most of the communication vehicles are not betting providers, most of them already do an initiation work in this universe, with the disclosure of winning odds in a game.

There is no longer any doubt that the media have decided to embrace betting as a form of entertainment, in which their audience wants to be a part and interact.

The future of sports betting in the world

With constant technological evolution and stability in different regions of the world, sports betting promises to deliver even more news in the coming years.

Following the logic, the arrival and standardization of 5G – which promises ultra-fast speeds and low latency in connections – is considered one of the main factors that should further boost the modality, improving the entire experience with online betting.

The trend also for the coming years is a progressively greater participation of eSports in the betting industry, competing side by side with traditional sports in terms of relevance. Today, in Brazil alone, the eSports audience exceeds 20 million — according to Newzoo data.