Sports technology specialist Sportradar has announced the acquisition of Vaix Limited, a pioneer in the development of Artificial Intelligence (AI) solutions specifically designed for the online gaming industry.

Terms have not yet been released, but reportedly will not have a material impact on this year’s annual outlook, provided on March 30, 2022.

“VAIX products, with their artificial intelligence and algorithms, are now natively integrated as part of Sportradar’s sports betting platform, improving our data analysis, our promotions system and player personalization,” noted the general manager of betting services. from Sportradar, Paolo Personeni.

Vaix’s technology enhances Sportradar’s Managed Trading Services (MTS) platform, which helps betting operators increase engagement and retention. It also allows operators to gain a more personalized view of their customers and provide a more targeted and enjoyable player experience.

From the acquisition, betting and gaming operators can offer users the best possible gaming experience.

“All Managed Betting Services customers will enjoy a faster and more streamlined integration. The acquisition of Vaix is ​​the culmination of a very important and productive partnership that we have had with the company for two years”, celebrated Personeni.

The MTS solution is also increasingly important in the US market, which is growing rapidly after legalization in 2018 as US operators compete for customers.

Vaix’s advanced AI learning capabilities will provide betting operators already committed to the Sportradar platform the opportunity to access more personalized insights and suggestions related to user preferences.

“Joining full forces with Sportradar is a recognition of the power of Vaix technology and a dream come true for our vision of bringing AI to the entire iGaming industry. Vaix’s capabilities can provide all Sportradar operators with the power of truly customize their offering, marketing and CRM as they look to attract and engage players,” said Vaix Limited co-founder and CEO Andreas Hartmann.