Pinnacle Solution, the B2B arm of sports betting pioneer Pinnacle, was licensed by the Malta Gaming Authority (MGA) on March 8th to provide its services to sports betting partners in its jurisdiction.
The highly regarded MGA license, along with a new eSports product that will be showcased for the first time at ICE London 2022, will underpin the vendor’s ambitious growth plans for the second half of 2022, with the company looking to unlock partnerships in several new territories, with a particular focus on Europe and Latin America.
The MGA recognition is the latest milestone for risk management experts, having grown exponentially in recent years by adapting Pinnacle’s B2C sports betting and trading offering into an award-winning, revenue-generating B2B product that now services more than 50 operators worldwide.
The granting of the license follows a painstaking process that proved Pinnacle Solution’s technology and work processes, with the end results showing that the sports betting provider was operating transparently, within EU rules and with no technical changes required to approval.
Pinnacle Solution will now look to use its flexible product suite, which will include its recently expanded eSports offering, to target new partners looking for an accredited provider capable of extracting the full potential of their sports betting brands.
Company CEO celebrates achievement
Paris Smith, CEO of Pinnacle, commented: “We have gone to great lengths to ensure that our trading practices and technology can scale quickly, openly and transparently in order to provide our sports betting partners with a world-class service that offers the improved retention and revenue performance they seek.”
“Obtaining the MGA license is proof that our teams of experts have developed products that meet market demands and high standards, and we are now looking forward to serving new partners in more markets with the best sports betting, eSports and risk management”, he added.
Pinnacle Solution will be exhibiting at ICE London 2022 April 12-14, showcasing its iFrame solution, risk management API and award-winning eSports product to all stakeholders looking to increase the performance of their sports betting.
About Pinnacle Solution
Pinnacle Solution offers a comprehensive B2B sports betting service built on unrivaled risk management expertise. Coupled with the unique ability to leverage Pinnacle’s 20+ years of industry experience as an operator, Pinnacle Solution continues to deliver above-market retention and improved revenue to customers.
In addition to its extensive traditional sports offering included in its iFrame Solution product, Pinnacle Solution is also known for being the leading provider of eSports betting, winning numerous industry awards for its eSports content and trading service.