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The United States Football League (USFL) has become the latest organization to partner with the American Gaming Association (AGA) to raise awareness of responsible gaming.

The USFL will launch a new American football league for the fourth time, with this latest edition owned and financed by Fox Sports. The network is said to have committed approximately $200 million to the project over a three-year period.

Launching April 16, the new league will feature eight teams, with the entire inaugural season taking place in Alabama. To promote responsible gambling from the start, the USFL teamed up with the AGA in its ‘Bet Responsibly’ campaign, which launched in 2019.

The campaign, which previously partnered with brands such as Rush Street Interactive, Entain, DraftKings, UFC and the New York Knicks, was created due to the rapid growth of regulated sports betting in the US.

Sports betting is now legal in 33 states, whether in person or online, with over 50% of US citizens now able to gamble legally.

Edward Hartman, USFL EVP of Business Operations, commented, “We are proud to partner with the AGA to help drive the important message of betting responsibly. With the expansion of sports betting across the country, the USFL is committed to helping to educate our fans so they can better enjoy the experience”.

The AGA campaign has four key messages for bettors, including placing a sports bet and adhering to it, ensuring that betting remains a social experience, understanding the odds and playing through trusted operators.

Casey Clark, Senior Vice President of the AGA, said, “Responsible leadership with gaming in professional sports leagues such as the USFL is critical to avoiding sports betting issues.”

“We are thrilled to welcome the USFL as a partner and value their commitment to prioritizing responsible sports betting education for their fans,” added Clark.

The USFL’s inaugural game kicks off on April 16, with the New Jersey Generals and Birmingham Stallions facing off.