iGB Affiliate London registers the participation of executives from 76 countries

iGB Affiliate London 2022, which will take place from 13 to 14 April, has announced that it will surely be the most international and diverse edition in its history. Since March 11, the fair has received entries from industry professionals based in a total of 76 countries, making it one of the most international events in the gaming industry in the world, reaching numbers from other major conventions such as ICE London. and iGB Live.

In terms of occupational breakdown, 73% of people who signed up to participate in the first edition of iGB Affiliate London after two years of cancellations due to the pandemic are classified as C-level decision makers, and nearly a third (28.7%) of the total will be at the conference for the first time.

iGB director assesses geographic distribution and age group of participants

Naomi Barton, director responsible for the iGB brand, believes that the geographic distribution of previously registered visitors and the age of the audience suggest that iGB Affiliate London will offer numerous benefits.

“The volume of visitors, which is significantly higher than the 2020 data, is in itself very encouraging. However, if we look beyond the basic data, it is clear that a significant proportion are new to the gaming industry (3.94% ), have businesses less than two years old (11.1%) or are planning to participate in iGB Affiliate London for the first time (28.7%),” he said.

Barton added: “US representatives continue to account for half of the total (43.1%). As for the interests of the sector, the highest percentage (77%) confirmed the desire to connect with casino games, followed by sports betting (61%) and eSports (23.8%)”.

“As an event organizer, you work to build an audience of industry professionals from around the world with interests across a wide range of verticals, and this is what is emerging. We have enjoyed very successful editions of iGB Affiliate Amsterdam and iGB Live! in 2021 and the numbers are indicating that this will be repeated in April, when the industry will meet again in London.”

Details about iGB Affiliate London panels

Outside the exhibit hall, iGB Affiliate London’s conference program includes sessions dedicated to business-focused topics such as the 2022 World Cup, geographic/vertical market segmentation, social media branding and design, international digital marketing and localization, US mobile marketing, responsible gaming, best practices, app optimization, live casino gaming and a panel dedicated to developing the US affiliate industry.

iGB Affiliate London offers a complete iGaming experience through business and networking opportunities, content and learning. Taking place April 12-14 at ExCeL London, ICE London will feature game creators, distributors, operators, retailers, trade associations and regulators.