Stats Perform unveiled five new products for sports betting operators, in an online event titled ‘Light Up Your Sportsbook’.

The five new products include industry-first innovations aimed at making live streaming, player statistics betting, multiplayer and other popular sports betting experiences more informative and engaging for bettors.

Stats Perform’s new products

Two of the new products, the company said, reshape value for sportsbooks and punters:

Instant Highlights offers on-demand live replays to increase Bet LiveStreams entertainment levels for more punters so they will never miss the moments that matter when they enter a live game.

Smart Stats Overlays, meanwhile, displays real-time contextual and betting-specific statistics, creating the best gaming experience for bettors.

Three other new products also use data to help operators inform bettors more broadly and deeply:

First up is the Dynamic Betting Stats API, offering unlimited ways for operators to help punters find, track and manage their bets from millions of player stats and bet builder combinations.

Second, Automated Betting Insights offers an analysis of in-game and pre-game opportunities for specific markets.

And finally, the Automated Betting Preview, which engages bettors with written or video previews for hundreds of thousands of events and players, pre-match and even halftime.

New products, new opportunities

Stats Perform’s Director of Betting Statistics Andrew Ashenden said: “Our new products mark a seismic shift in the ability of licensed betting operators to deliver relevant, betting-tailored sports content to their audience.”

“As a result, they create highly contextual, personalized and more fun experiences across the entire sports betting portfolio,” concludes Ashenden.

Nick Cockerill, VP Betting Products, added: “Bookmakers can use these new products to build genuinely disruptive, personalized and informative experiences throughout the entire lifecycle of a bet.”

“It’s the biggest leap in access to player stats and sports betting action, which makes it much easier and more engaging for bettors to find and then enjoy their bets.”

“Customers tell us betting is more fun when it’s complemented by engaging content delivered at the right time. Our new products light up bookmakers with new betting content tailored to thousands upon thousands of chains, events, teams, players and types of bets. We can’t wait to see what our customers create”, concludes Cockerill.