With the Libertadores 2021 title, Palmeiras won the spot for the FIFA Club World Cup for the second consecutive season. With the intention of following every step of the South American representative in the global competition, Rivalo, a leading company in the segment of sports betting and online casinos, has partnered with four influencers linked to national sport.
Arthur Balan, Tulinho, Matheus Gonze and Mauro Beting flew to Qatar, in order to check the trajectory of Verdão, in loco, in addition to producing videos and daily materials, all sponsored by Rivalo.
The aim of the initiative is to position the brand as the ‘sponsor of dreams’ with the creation of original content and directly from the stage of one of the main football tournaments, with a Brazilian representative, at the beginning of the year.
Guilherme Bucchi, Acquisition Manager Brazil at Rivalo, highlighted the importance of this strategic action: “This trip is one of the experiences we seek to bring to the first influencers of Team Rivalo. We’re going to be doing a lot of content throughout the year, and this will be the first taste of what’s to come.”
Rivalo Ambassadors at the FIFA Club World Cup
The names chosen by Rivalo have an identified and highly engaged audience with sports content. Influencer Arthur Balan has 512,000 followers on Instagram, 820,000 on TikTok and 6.4 million subscribers to his YouTube channel, ‘Vosso Canal’.
Another content creator, closed with Rivalo, is Tulinho, who has 400,000 followers on Instagram and 415,000 on his YouTube channel, ‘Tulinho Oficial’. The third member of the group is Matheus Gonze, who has 430,000 fans on Instagram and 260,000 subscribers to his YouTube channel, called ‘Gonze Neles’.
Journalist, writer and sports commentator Mauro Beting closes Rivalo’s partners for the FIFA competition. He counts an audience of 740 thousand people on his Instagram, 210 thousand on Twitter and 378 thousand on Facebook.
An unconditional Palmeirense, Mauro Beting commented: “I have been a sports journalist for 31 years, having been a fan since I was 55. The passion for my team led me to love football, which made me what I am. And that now takes me to the World Cup with Rivalo not just to work. But to enjoy the best of life. The soccer. And the unconditional passion for what we love.”
The journalist went further: “Our partnership starts at the World Cup. But it will be everywhere on the planet where the ball rolls. And where we can always seek the best possible version of the facts. With an open heart like eyes and head. Being called up to be in the Rivalo national team is not just a professional pleasure. It is a joy to realize the best dream: the one that we never imagined in a dream”, he concluded.
Agreement must follow after Club World Cup dispute
Rivalo’s partnership with the group of influencers will continue after the FIFA Club World Cup with weekly content posts on match days, where the quartet will give their guesses for the respective clashes.
Influencers will interact with each other and with Rivalo’s social networks, aiming to leverage the brand’s reach, promoting offers and promotions for users of the betting platform.
About Rivalo
Rivalo’s betting system is operated by Matchserv Solutions NV, a company founded under the laws of the government of Curaçao.
The betting company, market leader, has been consolidating itself more and more in Brazil, seeking to expand opportunities and bring Brazilian fans closer to the betting world. The bookmaker offers opportunities in major sports such as football, tennis, basketball, volleyball, Formula 1 and more.
Rivalo also stands out for having a rich betting line-up to cater to all sports fans. Thus, users of the platform are able to take advantage of a wide variety of bets with excellent odds, including single bets, combined bets, system bets or special bets.
