Bet365 has expanded its partnership with the UFC by announcing the launch of its new YouTube channel ‘One on One’, dedicated to covering the global sport of mixed martial arts (MMA).
Last year, bet365 became the official UFC betting partner for the UK and Ireland. After its initial success, the company launched ‘One on One’ to support its UFC content and drive engagement among fans.
The show will be hosted by UFC analyst and commentator Laura Sanko, who will provide exceptional insights into MMA developments and who is scheduled to interview the biggest names among the UFC’s ranks.
Other ‘One on One’ highlights will include in-depth fight predictions and feature-based content analysis, as bet365 helps the UFC’s global fan base keep up to date with all MMA developments via its media platforms. Social.
Nick Smith, Vice President of Global Partnerships at UFC, said: “This is the continuation of what we believe to be a long relationship with bet365. After such a successful 2021 with bet365, we look forward to expanding our partnership to include the creation of new digital content for our fans this year.”
In the second year of the bet365 partnership, the bookmaker will benefit from increased visibility across the UFC digital network, which will present itself as the presenting partner of the ‘Cage Warriors’ playlist on UFC Fight Pass.
The betting brand will also be promoted in ‘select UFC digital features’, such as the ‘If you don’t know, now you know’ video series updated by UFC President Dana White.
A spokesperson for Bet365 commented on the partnership: “We are pleased to extend our relationship with the UFC into a year that sees the organization return to the UK with live events. We look forward to giving Laura Sanko an additional platform to interact with the UFC fan base and showcase their technical insight and analysis”.
