Affiliate Spotlight Sports Group announced plans to build, host and manage an interactive Swedish-language Winter Olympics microsite for Svenska Spel. As the official sponsor of the Swedish Winter Olympic team, Svenska Spel will use the portal as a destination for players to keep up to date with the team’s performances.
The site will feature a full event guide and calendar, linked to major betting markets to keep players up to date with the day’s sporting events. As per the terms of the contract, the project will be delivered in Swedish, with native independent betting analysis covering all sports across the 16 days of competition.
Spotlight Sports Group Account Director James Fitzpatrick said: “We are delighted to bring coverage of the Winter Olympics to Svenska Spel’s customers. The depth of the betting editorial means we can provide insights, analysis and betting options throughout the game and take customers beyond the odds.”
Fitzpatrick continued: “By presenting in Swedish, Svenska Spel can use the microsite to activate its sponsorship of the Swedish Winter Olympics team and create a content destination for its customers.”
Dan Korhonen, Head of Sports Betting Products at Svenska Spel, said: “Working with Spotlight Sports Group represents an exciting time for us and our customers. The Winter Olympics present an opportunity to engage our customers in various events over the course of two weeks of sports.”
Korhonen added: “Spotlight Sports Group’s technology, vision and team editorial, delivered in our language, will provide our customers with an exciting user experience for such a large event.”
About Spotlight Sports Group
The sport never stops, and neither does the group. This means that the company seeks to find ways to engage with its customers, adapt to the ever-changing needs of sports bettors and drive the industry forward through innovative product technologies.
In addition, Spotlight Sports is a global expert in taking the entire sports betting experience further – both on its own and partner platforms.
