BetMGM, in collaboration with Bally Sports, has launched a sports betting program powered by BetMGM called ‘Live on the Line’.
The program, broadcast on weekdays by the 12 brands of regional sports network Bally Sports, the Bally Sports app and the Stadium, will provide up-to-date information to its audience and offer unique and entertaining content for casual fans as well.
Commenting on the launch of ‘Live on the Line’, Steve Rosenberg, President of Bally Sports, said: “This marks a significant step forward for the company as we combine resources across our sports portfolio to launch our first RSN-wide sports betting program. “.
“Our collaboration with BetMGM builds further on our programming strategy to provide fans with fresh, informative and entertaining content aimed at increasing interest around our live game streams.”
Matt Prevost, Chief Revenue Officer at BetMGM added: “We have found a great partner in Bally Sports and are confident that ‘Live on the Line’ will be one of the leading sports betting programs in the industry.”
MGM Resorts earns top score in Corporate Stock Index
BetMGM’s parent company, MGM Resorts International, recently earned a top score in the 2022 Human Rights Campaign Foundation Corporate Equity Index.
MGM Resorts has a history of supporting the LGBTQ+ community; in 2011, the company expanded its supplier diversity and construction programs to include gay, bisexual and transgender businesses.
Achieving the best score in the Human Rights Campaign, MGM Resorts joins the ranking of more than 840 US companies that also achieved the best score this year.
Jyoti Chopra, Chief People, Inclusion and Sustainability Officer at MGM Resorts International, said, “Diversity, equity and inclusion are an integral part of our company culture, core values and ways of doing business.”
“We demonstrate this through our commitment to a diverse workforce and the superior quality of service we provide to our guests who represent all corners and cultures of the world.”
The operator is a leading sports betting and gaming entertainment company, a pioneer in the online gaming industry.
Created from a partnership between MGM Resorts International and Entain, the group has exclusive access to all of MGM’s online and land-based sports betting in the United States, major poker tournaments and online games.