The Paulista Football Federation (FPF) chose Stats Perform as an official data partner for Paulistão and other competitions organized by the entity.
The data company will have exclusivity in the distribution of information from all Federation competitions to bookmakers worldwide.
The partnership was conducted by LiveMode, the FPF’s partner for all broadcast and commercial rights, and brokered by the international media agency, Zeus Sports Marketing (ZSM), the commercial partner of Stats Perform.
Both companies, Stats Perform and ZSM, already have a deep involvement in Brazilian football as official betting partners and CBF data rights for series A and B.
Reinaldo Carneiro Bastos, president of the Paulista Football Federation, said: “It is with great pleasure that we close this incredible partnership in an area that is still very little explored in Brazil. The Paulista Federation continues to work hard to bring more and more innovation to its competitions” .
An important deal for Stats Perform and FPF
The agreement will last for four years and already follows a trend developed in the United States and Europe by the main leagues in the world, such as: NFL, NBA and Premier League.
FPF and LiveMode sought the best practices of these leagues and, together with Stats Perform, will implement in Federation competitions, with the same measures as: control of access to the stadium only to the partner’s scouts.
Mauricio Portela, partner at LiveMode, a partner company of the São Paulo Football Federation, comments: “Like the main leagues in the world, we believe that game data is an intellectual property of clubs and championships. potential that these data have”.
“This partnership is a testament to our company’s exceptional football rights portfolio. Stats Perform is extremely proud to have such an incredible league as Paulistão joining its long-term relationship with CBF/Brasileirão.” Rice, rights leader at Stats Perform.
