Genius Sports, the data and technology company that powers the market by connecting sports, betting and media, has secured a major expansion of its long-term partnership with bet365.

As one of the first bookmakers to implement Genius Sports’ live streaming service, bet365 has now agreed to augment the company’s premium video content, including broadcasts of various top-notch global football competitions and the NFL for customers. from bet365 outside the US.

Genius Sports’ expanded streaming solution will provide unique content to help improve betting and customer retention for bet365.

All streaming content will be combined with Genius Sports’ leading portfolio of official data on thousands of events a year, including UK football and the NFL. This includes access to the fastest and most accurate English Premier League data, as well as real-time NFL statistics via its proprietary ‘Next Gen Stats’ (NGS).

To further improve bet365’s player engagement and marketing strategy, Genius will deliver your official data-driven marketing campaigns, leading to deeper engagement and lower acquisition cost across display, video and TV.

“The expansion of our partnership with bet365 further validates Genius Sports’ long-standing strategy to power live betting experiences backed by official data and the highest quality video content,” said Mark Locke, CEO of Genius Sports. .

“This agreement is particularly significant for our live streaming service that combines premium content from competitions with thousands of other low-latency sports streams around the world,” concluded Locke.