Clarion makes strong investment in new initiative for ICE London

Clarion Gaming, organizer of ICE London, has confirmed the details of a £250,000 investment to match influential buyers from around the world with companies exhibiting at the ICE hall.

An entirely new initiative, the Hosted Meetings program is being developed by Newbridge Events, which has a history of working alongside leading event organizers and brands, including the UK Government’s Department of International Trade, in order to maximize ROI.

Stuart Hunter, Managing Director of Clarion Gaming, said: “The program is a key component of the ICE Charter that we published in the summer of 2021 and which was created to maximize the ROI that exhibitors receive from being a part of ICE London.”

“Exhibitors provide information on the type of buyers they want to see at the fair and the Newbridge team then identifies potential customer profiles and facilitates relevant connections before establishing a bespoke buyer schedule.”

“We have created a dedicated VIP room at the event and I anticipate that we will receive more than 70 international buyers. I am delighted to have Newbridge on board to support us with this initiative as we look forward to finally being able to bring the industry together again in April 2022,” added Hunter.

David Woodbridge, MD, Newbridge Events stated: “It is an absolute pleasure to be working on this exciting new project with the ICE London team. ICE is the world’s premier showcase for the gaming industry and we are delighted to be involved in contributing to its continued success.”

About ICE London

ICE London, scheduled for April 12-14 at ExCeL London, is the world’s biggest b2b gaming industry event and covers all aspects of the gambling industry, from game creators, distributors, operators and retailers. to trade associations, strategic and regulatory bodies.

As another event, iGB Affiliate London (April 13-14) connects affiliates to a 360 degree igaming experience through networking and business lead generation opportunities, content and learning.