IMG Arena has partnered with the Ladies Professional Golf Association (LPGA) Tour, securing the distribution rights for all sportsbook and live streaming data.
This global tour, one of the oldest professional women’s sports associations in the world, consists of more than 30 tournaments each year. In addition to five major championships, there are also iconic tournaments in North America, Europe, Asia and Australia.
IMG Arena aims to offer a wide variety of real-time data
Based in London, IMG Arena plans to offer a range of real-time data, live streaming and interactive course views from the beginning of this year.
Betting markets will be delivered via the IMG Arena Golf Events Center. Emphasizing that corporate partnerships will initially be made with bet365, Boylesports and Tipsport.
Max Wright, IMG Arena Commercial SVP, said: “We are delighted to partner with the LPGA and drive the Golf Event Center with another elite sporting competition. Bringing women’s golf to the Event Center has been an ambition of the IMG Arena.”
Wright added, “The LPGA Tour features some of the world’s most talented athletes and top-quality weekly tournaments that will provide a vast and compelling array of data-driven sports betting content for operators and their players.”
IMG Arena will expand its customer base, which already includes ATP, UFC, European Tour, PGA Tour, EuroLeague, MLS and FA. Brian Carroll, SVP Global Media Distribution for LPGA, said: “The IMG Arena is the undisputed leader in the production of golf tournament betting content through its revolutionary events center.”
Carroll concluded: “With the LPGA Tour complete and fully covered, this is a significant commercial partnership that helps develop the game with exciting content reaching new audiences and driving fan engagement around the world.”