DoradoBet and Sporting Cristal made the sponsorship agreement valid until 2024. The news was confirmed at a press conference last Wednesday, 5. From now on, the betting company’s brand will appear on the upper back of the official and training uniforms for the male and female professional teams of the Peruvian club.
In addition, the bookmaker intends to carry out a series of actions that will provide exclusive experiences to the club’s fans. Founded 66 years ago, Sporting Cristal has established itself as one of the great soccer teams in Peru and the most champion of the 21st century. At the international level, it leads the ranking with the highest number of participations (35) in the Copa Libertadores, where it reached the vice-championship in the 1997 edition.
Since entering the Peruvian market in 2017, DoradoBet has dedicated valuable efforts to the development and growth of national football through the implementation of strategic alliances with the most important clubs in the country: Alianza Lima, Cienciano and César Vallejo.
Omar Bustamante, Online Director at DoradoBet, commented: “We are very proud. It is a milestone for DoradoBet to sign for three years with a great club, which has a long history and history”.
Bustamante added: We are going to have lots of experiences for the fans, raffles for autographed shirts, tickets to games, experiences with the football players themselves, bonuses, among other things. DoradoBet’s philosophy is to be an ally of Peruvian football and there is nothing better than having a team like Sporting Cristal as a partner”.
Peruvian club leaders celebrate partnership with DoradoBet
Oscar Moral, manager of Sporting Cristal, made an official statement: “We are delighted to announce DoradoBet as our new sponsor, Sporting Cristal’s new commercial partner. The company will occupy the position of the upper back of the shirt for three years, until 2024. We are proud to be part of a serious international company, which is also very concerned about the commitment of the fan, with the experience of the fan.” .
Moral also commented that “this helps us to be a self-sustainable club and towards the future, to work in a professional manner as Cristal has been doing throughout its history. We thank DoradoBet, for their confidence, for signing with us for three years, in principle, because we know it will be an alliance for many more years.”
The sports director also added: “DoradoBet is here to provide a better experience in some aspects, such as a new screen at the Alberto Gallardo stadium to show Sporting Cristal videos, a much more visible scoreboard. We are going to have some additional spaces and activations, which will be very interesting so that the fans can enjoy the football party”.
Jorge Soto, technical assistant of Sporting Cristal’s professional team, also made a point of expressing himself after signing the contract with the new sponsor. “We welcome DoradoBet to be in this beautiful shirt that will be released this year with a new design. (This agreement) is going to be important. We hope that it will be many more years”.
