Betway announced a multi-year deal with Toulouse FC of France. As part of the deal, Betway will see its logo appear around the team’s stadium and on LED signs and panels, giving the brand visibility in French football.
During the initial agreement, Betway will also have its logo emblazoned on players’ shirts until at least the end of the 2024 season.
These are exciting times for both Betway and Toulouse FC as they look to offer exclusive social media and digital content across their entire partnership.
Anthony Werkman, CEO of Betway, said: “Having built one of the most exciting and enviable global sports sponsorship portfolios of any industry, we are very proud to announce our first partnership in France as we have signed a multi-year agreement with Toulouse FC.”
“The club has a great history and ambitions to return to Ligue One and we look forward to supporting them on their journey,” added Werkman.
Brice Maurin, Head of Marketing at Betway France, said: “It is with great privilege that we are able to announce our first sponsorship in France after working to establish the Betway brand in France for the past 12 months.”
“Being part of our fantastic global sponsorship portfolio is a great deal for the Toulouse team, who have ambitions to return to Ligue 1 and re-establish themselves in France’s top football division.”
Olivier Jaubert, General Manager of Toulouse Football Club, said: “We are very pleased and proud to have such an important player in the world betting industry being associated as one of the main sponsors of Toulouse Football Club.”
“This is a key milestone as Betway joins us in a multi-year agreement to support the club’s growth and be a part of our ambitious journey.”
“We are also very proud to be the first club chosen by Betway in France and we will work closely with them to offer the best activation and implementation of this partnership, especially to all our fans,” concluded Jaubert.
