Portuguesa has just announced the arrival of a new partner for the season, 2022. This is the bookmaker, EstrelaBet, which will make its debut in the football club’s shirt at Copa São Paulo de Futebol Jr. During the main competition the country’s grassroots football team, the brand will be on the shoulder blades of the players’ shirts.
However, the brand of the new partner will be inserted in the uniform’s sleeves in the State Championship. In addition to advertising boards at Lusa matches and at the Ecological Park CT, EstrelaBet will also promote various actions aimed at fans.
“The partnership is a source of pride for Portuguesa, which over the past few years has sought to have renowned companies on its side that further qualify the Club’s shirt, such as ESTRELABET, and nothing better than the STAR mascot come to life with the arrival of another great Star”, highlighted the Marketing Manager at Lusa, Bruno Fernandes.
Rafael Zanette, Head of Sponsorship at the betting company, also commented: “The project between Portuguesa and EstrelaBet was a good match from the beginning, we felt a great synergy on our side with Lusa’s marketing department.”
Zanette added: “We were sure that we had everything to consolidate a great partnership that will be very important for the fans. We are already planning a series of actions. What I can say is that we will have a lot of news in the coming months coming from this partnership”.
EstrelaBet prepares special news for Lusa fans
Recognized for the number of stars it has formed in over a century of existence, the value of the Portuguese brand was decisive for this choice, which is intended to further consolidate the partnership with EstrelaBet, as noted by João Gercozzi, CEO of the bookmaker.
“It is an immense satisfaction to close this sponsorship with a club as traditional as the Portuguesa. With Lusa, we are reaching the São Paulo market and we know the importance of this for EstrelaBet”.
Gercozzi added: “We are sure that we will work hard so that our work is consolidated and that this partnership yields great results for both of us. In the end, the winner will be the Portuguesa fans, as we are preparing a series of news for them”.
On the rise in the sports betting segment, EstrelaBet is working to become the main reference in the world industry. So much so that the platform is undergoing an update at this time and will soon be available again with thousands of new types of games and bets.
