The sports betting company 1xBET has become the newest sponsor of the 2022 Campeonato Paulista. The agreement will be promoted as an integrated sponsorship sale. The contract was made official by the São Paulo Football Federation (FPF) and announced last Tuesday, 21.
In addition to partnering with the state competition, the bookmaker will also name the trophy reserved for the ‘Crack of the Game’, that is, the best athlete in each of the 110 State games. 1xBET will also feature insertions in the broadcasts of the games on TV.
According to Portal Uol, the deal also involves brand exposure on the entire lawn LED and on the competition’s social media during the next year. In addition, 1xBET has acquired access to competition data and statistics on an exclusive basis.
That’s because the bookmaker won the competition between players in this segment aiming to be a partner of the FPF. “It is a great pleasure to have 1xBET as Paulistão’s exclusive partner. The alliance with a strong and global brand enhances the competition, which will offer integrated assets for the partnership to be a success,” said FPF president Reinaldo Carneiro Bastos.
With the sale of properties in Paulistão 2022, the federation intends to concentrate its assets and promote transmissions with technological innovations and transfer of matches in a uniform manner.
Paulistão will start in the last days of January of next year and should last until the month of April. The main division of the State will have 16 participating teams, with São Paulo being the current champion.
About 1xBET
This is an online gambling and betting company licensed by the Curacao eGaming License. The group was founded in 2007 and registered in Cyprus. In 2019, 1xBET underwent a significant expansion process by closing sponsorships with clubs in the first division of English football.
